About Us

WHY WE DO IT

I matter

Each person should know they deserve
respect, especially Mothers, who want to give
their children a great start in life.

We want to provide the very best food products
to nourish the people of Africa.

We want everyone to be able to have a quality
meal and know that their life matters.

HOW WE DO IT

Every day Quality

(quality is not just for the rich)
Quality protein and nutrition. Quality is a habit at
Daybreak, an everyday decision.

Learning and Mentoring

If we can give people the right knowledge tools,
we will open up new possibilities and be able to
fully embrace new opportunities.

We will purposefully drive meaningful transformation.

We will innovate to make a difference
through understanding our customer and consumers
intimately.

We all matter

  • Value people in Our Business
  • Value people in Our Supplier
  • Value Diversity
  • Value Local
  • Value the small Guy
  • Value the indivisual

WHAT WE DO

We Sell Quality

We sell quality food products that are
chosen and preferred by consumers.
Currently our focus is on poultry.

We innovate the supplychain to provide
quality right down to spaza shop level
through.

  • Worldclass Distribution Centre and
    logistics network.
  • Chain of retail shops.
  • We service large retailers and QSR
    chains but also individual suppliers
    and QSRS.
  • We focus on establishing and training new entrants.
  • We support education from early
    childhood development (Creches and
    pre-school support) all the way up to
    bursaries for university students.

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