Formerly known as AFGRI Poultry (Pty) Ltd, Daybreak Farms was acquired from AFGRI (Pty) Ltd on 01 April 2015. The Public Investment Corporation (PIC) funded the acquisition of AFGRI Poultry by a broad-based black economic empowerment entity, the AFPO Consortium.
1
2
3
4
5
A set of values were rigorously assessed by Daybreak through company-wide workshop sessions with
Senior and Middle Management. Below are the final values that will underpin the company directive:
Our growth strategy and the six strategic objectives below represent what we believe are the attributes to drive Daybreak to be one of the best producing poultry in the market. These objectives are linked to the strategic initiatives and key performance indicators where relevant.
All staff members of AFGRI Poultry have been taken over to Daybreak Farms, and a new executive team was selected to drive Daybreak Farms forward in its future endeavours. The Daybreak Farms team is large and diverse, but united in a singular purpose – to provide quality, affordable poultry products to the South African market and beyond. Daybreak Farms employs approximately 3000 employees across its various plants.
Daybreak Farms has operational facilities in Sundra Gauteng, Delmas and Kinross in Mpumalanga, Bela Bela in Limpopo and investments in Howick in KZN. The company is also currently expanding its breeder farms, hatchery, feed mill and abattoirs.
Daybreak Farms is an integrated Poultry producer.
Our key activities in our chain consist of the following:
Hatching Operations
Broiler Operations
Animal Feed manufacturing
Two Abattoirs
Daybreak Farms’ breeder arm of the business is situated in Bela-Bela in Limpopo and consists of the two main sectors: Breeder Farms and Hatchery.
Our Breeder farms operate on male and female parent stock chicks that are sourced from a grandparent operation and are then reared into laying to produce fertile hatching eggs. These eggs are then incubated at our Hatching facilities to produce day old broiler chicks that have maximum genetic growth potential, for use in the broiler operations.
Daybreak Farms has approximately 540 000 breeder birds (creating a market share of 5%) on the ground at any one time. These breeder birds are housed in 90 custom-built breeder houses and produce 1.3 million hatching eggs per week. The additional hatching egg requirement that enables the production of 1.8 million hatching eggs per week, is sourced through contract farmers and independent breeder farms, thus enabling Daybreak Farms to create further opportunities for emerging farmer development.
Daybreak Farms’ hatchery facilities are state of the art, designed within industry standards using world-renowned Petersime incubators allowing us to produce day old broiler chicks up to 1.5 million per week
Daybreak poultry provides high quality, safe and nutritious poultry products to our consumers. Our products are well recognized household brands and form an integral part of many people's daily diets.We recognize and accept the responsibility this brings. That's why we provide foods of consistently high quality, adhering to the most stringent health and safety regulations. Our manufacturing facilities undergo frequent third party scrutiny and audits in line with international best practices and standards.We follow all applicable food manufacturing regulations and legal requirements. We also diligently adhere to the protection of consumer rights as governed by the Consumer Protection Act. Our product labelling is comprehensive, transparent and accurate, placing our consumers in a position to make informed decisions when purchasing our products.
Daybreak can deliver our fresh products to countries on the African continent, our fresh birds are versatile and value for money. This range is consists of the best cuts of chicken which we can supply whole or in portions that come individually wrapped.
Daybreak consistently works at providing the very best chickens to nourish families.We want everyone to be able to have a quality meal and we especially believe that all moms should be able to give their children a great start in life. We want everyone to be able to have a quality meal and we especially believe that all moms should be able to give their children a great start in life.
At Daybreak we believe in the importance of people, the power of you and I, to make a difference every day.
join our newsletter
